Advertising space management
- Advertising space is space on a website, where you decided to display ads of your advertisers.
- Advertisers are willing to pay more for precisely targeted ads because they achieve more efficient campaigns.
- Thanks to the BB Ad server, you can divide pages into sections. For example by topics, by exclusivity of the advertising space or any other criteria. You can put sections into the channels and give your advertising space any shape you wish.
- Automatic alert warns you about pre-sold or insufficient usage of the advertising space.
- You can check your financial report with a business results over the advertising space.
- You can create your own prize list for your sales models or particular sections of the website.
Y ou can efficiently use any unused advertising space for another advertiser or self-promo campaigns.
Example: You run a cars & motorcycles magazine. An advertiser selling accessories for motorcycles such as helmets, panniers and clothes may simply advertise only in the "motorcycles" section of the website. You can then sell advertisements in the "cars" section to a manufacturer of trailers. Both will achieve better effect, because motorcyclists will probably not purchase trailers, while car drivers will not buy helmets.
Built-in Exchange Advertising System
Promote more websites at a time. If you own more websites, you can exchange banner ads between them and let them promote each other. The exchange system is a simple and cheap way to acquire visitors for your new websites.
Example: You make an agreement with an owner of a financial website that he will display an ad on your article concerning cars in his article on leasing. For an exchange you will display an ad on his article on your website.
Statistics of Your Advertising Space
You will exactly measure which ad position of your website is more efficient for an advertiser. For example a place where ads are clicked most often. At the same time, the BBelements Ad Server (BBmedia) allows to estimate the quantity and sale of such advertising space in the future.
Example: An advertiser wants to make a Christmas gift campaign to run from November 1 to December 24. Based on previous campaigns, the BB Ad Server will estimate a number of impressions.
Ad campaign management
The BB Ad servers offers a lot of options, how to target the campaign to satisfy an advertiser and make them willing to return.
Among others, the BBelements Ad Server allows:
- to target campaigns on certain people with certain characters (age, gender, hobbies, cash-flow) , to target campaigns on certain days of the week or hours, particular states or counties, browsers, operating systems, according to searched keywords and and re-target them on people, which was the previous campaign targeted to.
- to check whether two competing products are not advertised at the same place.
- to report, whether the campaign follows the plan and the final target .
- to evaluate campaign successfulness according to variety of view points, e.g: the number of a clicks on particular banners or a time-based succes (weekend campaign can be more effectual then week campaigns)
- to change settings of a campaign immediately to achieve more effectual targeting
- to inform about the campaign achievement via automatic alerts
- to extend the campaign automatically, if the target was not reached
- to set up up to three different targets at the same time , and in case of achievement one of them, the campaign is finished
- to ensure an exclusive display of the campaign over the whole website
- to send an invoice for the campaign to the advertiser or to the media representative
- to limit campaigns e.g. in time, by the total number of impressions or impressions displayed to one user, by number of clicks per day and otherwise.
Ad Formats
Provide your advertisers with the most up-to –date and the most attractive option on the market. The BBAd Server supports all available ad formats including the latest news. You can make your choice from:
- graphic and animated banner of all sizes – the most common advertisement on the Internet
- PR articles – an articles on your websites, which seem to be not different from other articles at first sight, but they are writen by the advertiser
- e-mail advertisement – advertising e-mails sent to users
- pop-up windows – the ad appears in a new window
- interactive formats, e.g. upon mouse over a small banner, a larger one is displayed with a graphic effect, and many other formats
- video in a banner ad
- surround ad – many parallel ads on more places at the same time (very strong visual effect)
- ad video in a video content - a modern trend of internet advertising
- textual advertising - a formatted text is often more suited than a graphic ad.
If you flash across an ad format which has not been used on the web yet, our developers can try do develop such a format upon your request.
Addressing the Right group
By appropriate targeting, your advertiser will achieve a more successful campaign. At his own discretion or according to the statistics from previous campaigns, he may direct his advertising where he expects the best effect.
Available targeting
- regional: we can make the campaign to be visible only to users from particular state or county
- predictive behavioural targeting (PBT) – campaign can be targeted according to the social-demographic data and people´s interests (age, gender, income, interested in wellness, interested in BIO products, interested in mobile technologies etc.) and make particular profiles from these data – e.g. manager, housewife etc.
- group of subjects – allows to adress only e.g. users from colleges
- by keywords – If you have search on your websites, it can be targeted by keywords
- by user profile – if you can reach your user´s data, e.g. from their registration on your server, the BBelements Ad Server allows targeting even by this data – e.g. age, gender, education etc.
- by mobile equipment- your ad will be displayed only to people who use mobile equipments to browse your websites (cellphone, PDA)
- retargeting – your ad will be displayed only to people who have already been adressed, if you want, to your potencial customers from particular campaign
- visited space targeting – the ad will be displayed to people, who have visited the particular websites on given server, e.g. those, who have participated in forum etc.
- particular subject - an ad campaign will be served to e.g. employees of a particular company
- by technical parameters - by the language of the browser, screen resolution, etc.
Advanced Functions
A whole variety of sophisticated functions always allows to offer something more and to win and to maintain their favour.
Exact time plan of the campaign will allow you to provide your advertisers with interesting campaign timing with hourly precision. For example only weekends from 3 p.m. to 6 p.m. and the like.
- A two-tier settings of practically any possible frequence of displaying the ads to one particular user, e.g. display the banner to one user max. 20 times a day, but not more than seven times in two weeks.
- Priority display allows to favour some campaigns over others. Either absolutely - the campaign will always take precedence over campaigns of lower priority, or relatively - the campaign will have a higher priority only provisionally, until a condition is met to decrease it.
- Banner sequence determines in which order a website visitor should see the advertiser's banners.
- Virtual advertising space - used if you have sections of similar topic on several servers.
Example: You run two internet magazines: one on gardening and one on automobiles. A producer of motor oils can advertise on the pages about cars plus in the section for garden machines on your gardening website.
- TechPrint facilitates, even without using cookies, to track a user precisely and to target on him or define him in the statistics.
- ActionNow – allows to get answers to questions like „How much new users did I really get thanks to the campaign and how many of them did remain loyal to me after the campaign was finished?“
- Happy User – solves an usual problem which occurs when more campaigns are running at the same time on the server and the advertiser complains that he can not see his own advertisement on the server, this technology ensures priority display of an ad when the server is visited by the client who entered the campaign.
- Optimization of the campaign process acording to eCPM, for campaigns with meeting other than impression, according to the income guarantee.
- Data Export - the BBelements Ad Server allows to export data for processing in your table editor.
- New custom-made functions - upon your request, we will gladly create new functions, custom-made to suit your specific needs.
Campaign Evaluation
Pamper your advertisers, they will come back and advertise again. The BBelements Ad Server controls each campaign and provides you precise statistics in a clear graphical form.
The BBelements Ad server is equipped with a reporting portal, which allows among others generate any report (in contect and design) in many formats (excell, word, powerpoint, pdf, csv, xml, html).
The BBelements Ad Server controls these campaign settings:
- Number of banner ad impressions
- Number of aid clicks
- Number of individual users to whom an ad was displayed
- Number of unique clicks
- Frequence of impressions per one unique user
- States and counties, where was the ad was displayed
- Technical settings of user computer (e.g. operating system, screen resolution, etc.)
- Efficiency of the campaign (how many users made a purchase, how many of them came back, how many visited the advertiser´s website without clicking on the banner)
- Analyse of campaign overlap – how often a user saw the campaign at more places
- Social demography data and interests.
These information can be used for future campaigns:
Example 1: The advertiser – lawn-mover seller – find out from the statistcs, that after a country-wide campaign, he got most orders from South Bohemia and barely any from Prague. Another campaign can be targeted only where people are interested in his products and where he can get the best, ensuring higher sales at lower cost.
Example 2: A travel agency, offering stays in mountain chalets and huts, found out that the biggest rush for their services is on Wednesdays, Thursdays and Fridays, when people are looking forward to the weekend. The future campaign will be targeted on these days.
Example 3: Before we start the campaign, we find out the typical buyer profile on advertiser´s websites and then we target the campaign to this profile of people.
BB Ad Server 