Implementation of the PBT technology to the BB Ad Server brings you these advantages:
Description of people which visit your advertising space
Thanks to our PBT reports you can easily uncover what is the typical user of your webpages like. You can easily describe the space to your potencial clients, who are interested about the structure of your users.
Structure of people who were attracted by the advertisement
Similar information as about the space but here, we describe the real result of particular campaign. We can see, what kind of people we attracted by the particular campaign.
Increasing of eCPM
The PBT technology generally increases an efficiency of the campaigns first of all from the view of realized business (better converting).
Limitation of media losses
You target only to your target group, your customers, and pay only for them.
Better saleability of the space
If you have a part of your ad space sold out then you can offer to your clients for example long tail ad space and thanks to PBT technology you can displaye their ads with the same efficiency.
More money from new advertisers
Thanks to the PBT technology you can get campaigns from advertisers, who usually look for their target group somewhere else.
Happy visitors
The ads are displayed only to people who are interested in these ads.
Advantages
